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Swiss Trust Company (STC)

Strategic communication/online communication concept

  • Objective: the oldest trust company in Switzerland wished to raise its profile
  • Workshop for a repositioning of the company and development of a new communication concept
  • Benchmark analysis¬†
  • Analysis of the corporate culture and its characteristics
  • Definition of the core values, positioning goals and the performance spectrum
  • Development of a theme and corporate slogan
  • Elaboration of short and medium-term communication concepts
  • Definition of the communication goals and tools
  • Advice and support in implementing the communication measures
    • Corporate website
    • Advertising campaign concept
    • Media planning and co-ordination of the advertising campaign