Straumann 2017 Annual Report PDF

Content, communication and design concept

• New conception of the annual report as a pure PDF report without print version with corresponding adaptation of the layout for improved readability on the screen
• Takeover of the award-winning "Rocking dentistry" brand campaign and adaptation to the Group using "Feature Stories
• Integration of the addendum to sustainability reporting to reduce content redundancies and additional effort
• Consistent streamlining of the content of the annual report, increased use of links to content on the website (e.g. for "Products & services")
• Revision of the remuneration report and advice on best practice disclosures
• Publication concept: Annual Report in English; "Mini" in printed form with the key figures and the letter to shareholders (no new content) for dispatch with the invitation to the AGM in German and English

Overview of services provided

• Content planning
• Advice on streamlining the contents of the annual report
• Design concept (including diagrams, charts, tables, etc.), layout and typesetting, support during lithograph production and printing
• Consulting and implementation of the revised remuneration report
• Project management and implementation with editorial system